SITXMPR007 – Develop and implement marketing strategies

$275.00 Inc GST

This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments, and develop and evaluate marketing strategies and plans for products and services.

The unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility.

Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

All AET Assessment Tools:

  • include instructions for students
  • include instructions for assessors
  • have comprehensive checklists for all practical assessments (unpacked from the unit requirements to resemble real vocational processes – to allow recording of observable behaviour)
  • include sample answers for all questions, allowing benchmarking against required competency levels
  • include detailed mapping against the full unit of competency (Performance Criteria, Elements, Critical Aspects, Required / Underpinning Knowledge and Skills, Range Statement Requirements, etc.)
  • are mapped to employability skills (full qualifications only)
  • can be contextualised to suit the requirements of your clients
  • are provided in Microsoft Word format – allowing you to make any modifications you see fit
  • allow for unlimited reprints within the purchasing RTO.  This means no annual fees!
Size

Small (100mm x 80mm), Large (140mm x 112mm)

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